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Why long service and loyalty should be rewarded with more than a memento of time

Service & Loyalty Rewards

More than ever before staff want to feel valued by their team, their employers and their peers. They want to know that the 15 or 20 years of loyal service meant something to the company and that the company has grown to know and understand them as an individual.

Three Very Different Loyal Customers

Different Loyal Customers

The value of a loyal customer is obvious — there is plenty of research available that demonstrates a loyal customer’s tendency to spend more, stay longer and advocate to others. For example, a study by the Centre for Retail Management found that retailers could tie 55–75% of their revenue to their loyal customers, which usually represent just 12–15% of the entire customer base.

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