Cancer Research UK (CRUK) puts a huge emphasis on employee relationships. Despite being one of the larger and better-known charities, they are still bound by financial constraints and the ongoing universal challenge of motivating and engaging their staff. Hence, CRUK has always had to be more innovative with the way that they reward and motivate their team. Not only that, but CRUK has loyal dedicated staff who often go far above and beyond what is expected of them, because they feel so passionately about the organisation.
CRUK wanted to be able to reward these efforts by offering their staff a bespoke employee discount portal, housing thousands of discounts and benefits.
To replace the existing CRUK Employee Discounts - voluntary benefits provision with a new online and telephone service, improving the voucher range, user experience, with demonstrable evidence of greater usage and spend.
To manage CRUK’s employee expectations as they were asked to move from existing solutions to a new platform, with careful planning of staff communications so as to ensure as smooth a transition, with clarity over how the new service would differ from the previous programme, bringing additional benefits.
To link the portal through to the organisation’s other staff benefits schemes (salary sacrifice, pension etc.) so that the platform offers greater visibility of all other available employee benefits and programmes – with a view to increasing take-up across the full suite of schemes.
The creation of a bespoke, fully branded employee engagement platform, housed within a next generation integrated portal and underpinned by its unique online and telephone concierge service that can be accessed at work, at home or on the go.
This portal offers CRUK’s employees over 3,000 discounts including online and instore, cashback, shopping cards and vouchers for lifestyle, health and wellbeing products and services as well as leading high street retailers. Its concierge service provides last minute tickets to the most in-demand sports, arts and entertainment events across the UK as well as restaurant bookings, flights and hotel rooms.
“To help us achieve our goals we must be able to recognise, reward and celebrate our colleagues’ success. Xexec’s understanding of our organisation, along with their ability to create our bespoke branded engagement portal, has been a key reason for us moving over to their platform. We have been really happy with the results so far and the way our teams across the UK have embraced it. It has not only enabled us to demonstrate that we really appreciate all our employees’ hard work but it has made each and every member of the team, across the UK feel part of our special community.”