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Employee discounts

Business Overview

Case Study: Go-Ahead London

They are the largest London bus operator, providing nearly a quarter of London's buses. Its vehicles travel more than 75 million miles annually on over 195 day/night and school routes. Go-Ahead London companies now operate over 2,200 buses and employ more than 7,000 staff operating from various sites in the capital. It also has an operation in Luton which runs the dedicated Luton Airport Parkway shuttle service

Number of Employees
OVER 7000

The Challenge 
Go-Ahead London has steadily grown due to both acquisition and the winning of new contracts across London. With this growth they have had to ensure they have maintained the necessary levels of employees to fulfil their contracts and because of the public facing nature of their business employee motivation is important but the dispersed workforce meant this has been a challenge. Additionally, as they have integrated new companies, they have had to align processes and engage with both new and existing employees. They did not have an employee discounts programme in place and wanted to offer something to all colleagues. The company had previously run a reward-based discount scheme, whereby colleagues were rewarded for their hard work and customer commendations with a voucher. This proved to be a popular scheme but the administration was not efficient and relied on manual distribution. As the company continued to grow it was necessary to address this and look for an alternative solution. Go-Ahead London met with Xexec and after a thorough due diligence process concluded that Xexec would be a good fit with the company. In November 2018 after a short and intense planning and development period, Go-Ahead London launched its bespoke discount platform called GALtastic Savings.
The Solution 
Xexec worked closely with Go-Ahead London to launch the new Employee Discount Platform, GALtastic Savings which went live in November 2018 and offered all Go-Ahead London’s 7000 plus workforce access to over 3000 discounts and vouchers from the UKs best known and most popular high street brands and entertainment venues. In April 2019 Xexec expanded its partnership with Go-Ahead London’s to deliver a bespoke redemption platform. This meant that Go-Ahead London could reward colleagues with e-vouchers that are redeemed via Xexec’s catalogue of discounts and vouchers. Both platforms can be accessed via mobile devices, anytime and anywhere, and successful replace the previous manual issue programme. A key benefit for Go-Ahead London is that they are only charged for vouchers that are redeemed on the GALtastic portal therefore delivering some significant cost savings.