In an increasingly busy industry, insurers are struggling to stand out from each other. Client X was seeking to gain market share through the use of incentives, so we worked with them to develop a strategy that would drive acquisition in an effective manner. Client X is a large general insurance provider that has a very strong history but as a result of rationalisation of their insurance book, was looking to aggressively grow market share.
A leading global bank with very strong credit card and wealth management businesses, with customers across the world. The client has some strong premium credit card businesses in Russia, UAE, Egypt, Poland, Czech Republic and France. The bank approached Xexec to run a campaign to target key customers of its wealth management and credit card businesses.