Customer Loyalty

Power NI is Northern Ireland’s largest electricity provider supplying electricity to homes, businesses and farms, with almost half a million customers. What really matters to them is the excellent service and year-round savings they offer their customers. Power NI fulfils 62% of the domestic market’s electricity needs and 48% of the commercial market. One of its unique selling points is Power NI Perks, a dedicated discount platform, enabling customers to save on their everyday needs.

In an increasingly busy industry, insurers are struggling to stand out from each other. Client X was seeking to gain market share through the use of incentives, so we worked with them to develop a strategy that would drive acquisition in an effective manner. Client X is a large general insurance provider that has a very strong history, but as a result of rationalisation of their insurance book, was looking to aggressively grow market share.

A leading global bank with very strong credit card and wealth management businesses, with customers across the world. The client has some strong premium credit card businesses in Russia, UAE, Egypt, Poland, Czech Republic and France. The bank approached Xexec to run a campaign to target key customers of its wealth management and credit card businesses.